How Does SEO Work?

November 24, 2021
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An Introduction to How SEO Works

If you are in the process of building your business’ online presence, you’ve likely heard of SEO, or search engine optimization, before. This is the process of using keywords and phrases to ensure that your business’ website or social media pages show up near the top of search results. This is important because unlike paid advertising, SEO gives you organic ranking, making it more cost effective than paid ads.  

Having a good SEO strategy is an essential part of making sure that your business is able to stay competitive and successful in this digital age. This article will give you a brief introduction into how SEO works and how you can get started building an online marketing strategy for your business.

On-Site SEO

The first type of SEO is what appears on your company website or social media profile. This is all about creating great quality content about your business that brings your website up higher in search result rankings. It is important for these ratings that content on your website is well-written and flows naturally, but also that you incorporate essential keywords. 

This content will frequently need to be reevaluated and updated to make sure it stays relevant and continues to match the changing keywords that customers are searching related to your business.

Off-site SEO

In addition to optimizing your website content for searchability, you can also create SEO content in other locations. This involves building content that people want to read and share, which links back to your website. This can either be done quickly with shorter, less well put together content or more thoroughly for a robust and long-lasting SEO strategy. 

Best SEO Practices for You

To discover the best combination and type of on-site and off-site SEO for your business, you should reach out to an SEO agency. The services of an expert in online marketing can help you to make the best decision in putting together your strategy. This will ensure that your approach to online marketing brings in the most beneficial results for your business.